We buy media that has to pay for itself.
Lekito Marketing plans, produces and runs paid campaigns where the only result that counts is the one measured after the click. We operate our own media — we don't resell someone else's.
Three ways we turn attention into revenue
Every engagement runs on the same discipline: a clear offer, creative built for the platform it lives on, and measurement that tells you the truth.
Performance Marketing
Paid media planning, creative production and campaign management across YouTube, Meta, TikTok and native — with tracking and attribution built before a single dollar goes out.
Explore performance marketingAffiliate Marketing
Part of how we earn: we promote advertiser offers as an affiliate, buying media with our own budget and earning commission on results. Informational — not a service we sell.
How the affiliate side worksCreator Partnerships
You built the audience. We build the business behind it — the product, the funnel, the payments and the paid traffic — and we share the upside rather than charge a fee.
Explore creator partnershipsA method, not a retainer
Most of what gets sold as marketing is activity. We care about the four things that actually change a number on a P&L.
-
Understand the offer
Before creative, we pull apart the economics: what a customer is worth, what the funnel converts at, and what a click can afford to cost.
-
Build for the platform
A YouTube pre-roll, a Meta feed video and a TikTok are three different jobs. We write and produce for each one natively, inside each platform's ad policies.
-
Measure honestly
Server-side tracking, proper attribution and a single source of truth — so the optimisation decisions are made on data the platform can't flatter.
-
Scale what survives
Most creative fails. We test in volume, kill quickly, and put the budget behind the small number of assets that keep working at scale.
We are the operator, not the middleman
Lekito Marketing was incorporated in San José, Costa Rica in February 2023, formalising work that had already been running for several years. Lekito is deliberately small and hands-on: whoever writes the brief is the same person who builds the creative and watches the spend.
That matters more than it sounds. There is no account layer between the strategy and the execution, which means decisions get made in hours rather than in a weekly status call, and nobody is incentivised to keep a campaign alive that should have been switched off.
- No account layer between you and the work
- In-house creative production
- Platform-compliant by design
- Independent tracking, not platform-reported
- English and Spanish delivery
- Aligned commercial models
Built for the platforms that still have scale
Each channel has its own creative language and its own advertising policies. We treat both as part of the job.
YouTube
Long-form and Shorts. Scripted, produced and reviewed against Google Ads policy before launch — the channel where compliance and persuasion have to coexist.
Meta
Facebook and Instagram. High-volume creative testing, angle development and audience discovery where the auction rewards fresh concepts.
TikTok
Native, creator-led formats produced for a feed that punishes anything that looks like an advertisement.
Native & Display
Editorial-style placements for offers that need a longer runway to explain themselves before asking for the sale.
Let's look at the numbers together
Tell us about the offer, the audience and where you've already tried to run it. If we're not the right partner, we'll say so — and usually point you somewhere better.